Pay Frequently Asked Questions About Pay Per Click Marketing
How does Pay Per Click Work?
You pay for unique visitors to your site on a per click basis. In other
words, you do not pay for people seeing your link. You pay only for
people who click through to your site.
How is that better?
Unlike Pop-Ups and other forms of aggressive marketing, you are paying
for visitors who voluntarily click through to your site after seeing
a brief title and description about your site. Generally, these visitors
are more likely to be willing to purchase your services because they
are already looking for someone like you!
Who provides Pay Per Click?
Pay Per Click search engines provide most of the Internet's Pay Per
Click traffic. They provide results to people who are searching for
keywords or phrases, just like a regular search engine. Unlike regular
search engines, though, their results are ranked in terms of bids. The
highest bids are ranked first, allowing those sites to receive clicks
faster.
How do I pay for it?
You or Ideas4Now acting on your behalf create an account with a Pay
Per Click engine by making a deposit. This can be as low as $25. You
provide the Pay Per Click engine with a set of terms related to your
site and how much you are willing to bid on each term. When people search
for those terms, the results are displayed in order of bids. If a person
clicks your listing, the amount of your bid is deducted from your account.
When you account is depleted, the engine will put your listings on hold
until you decide to replenish your account.
Do I pay when people just look at my listing?
No, you only pay if people click through after seeing a title and brief
description of your site. Pay Per Click filters the traffic that you
pay for.
How does Pay Per Click filter visitors to deliver only targeted traffic?
Pay Per Click engines have several levels of filters. First your results
only come up for terms you choose to bid on. This means that in order
for a penny to be charged against your account for bringing a visitor
to your site, the visitor must first have searched on a term you selected
as relevant to your site. After a visitor searches, results are displayed
with titles and descriptions. This is another opportunity to provide
the visitor with a preview of what your site is about. This also helps
filter out those who are not likely to be interested in your product
or serve.
How do I know Pay Per Click engines are honest?
The largest engines have a well-deserved reputation for honesty. But
you can confirm clicks by confirming them with your websites traffic
logs.
Can my competition deplete my account by clicking on my listings?
No. The better Pay Per Click search engines employ a host of security
measures to ensure that the clicks you are charged for are unique. A
person clicking your link over and over again will not be able to drain
your account. We advise our clients, however, to be careful with smaller
Pay Per Click engines who may not have the resources to thwart determined
abusers.
How much do clicks cost?
Depending upon the Pay Per Click search engine, you can bid as little
as a penny or 5 cents for a term. This means an investment of $10 can
bring between 200 to 1,000 visitors to your site.
Why would I ever want to bid more than a penny or nickel?
Bidding low on a large set of terms can help you receive clicks at the
lowest possible cost. But you may find that increasing your bid will
generate profitable traffic to your site faster because your site will
be ranked higher. While we try to help our clients achieve the lowest
cost per click possible by finding as many relevant terms to bid on
as possible, there remains a direct relationship between the amount
of clicks one receives and their position which is determined by their
bid. Sometimes it makes sense to modestly increase your investment in
order to deliver traffic to your site in a more timely fashion.
How many terms can I bid on? Can I bid on the entire dictionary?
No. The Pay Per Click engines will require that you bid on terms related
to your site. If you are selling apples, it will be difficult to bid
on the term 'cars'. Some of the engines enforce editorial relevancy
rules more strictly than others. At Ideas4Now we will work with the
engines in order to minimize any problems with search engine editorial
departments.
How can Ideas4Now help me?
Ideas4Now can help you with setting up your Pay Per Click campaign.
Our Pay Per Click Marketing Start Up package can have you set up on
three Pay Per Click engines in less than a week. For those seeking large
scale Pay Per Click campaigns please see our Pay Per Click Consulting
services.
Why should I use Ideas4Now?
We will help you with a host of Pay Per Click issues. This includes
professional research to target the most searched keywords and phrases
related to your site as well as creating a large but relevant target
list. We also work with you to create professional titles and descriptions
to ensure that you receive the most targeted traffic possible. Many
people rush into a Pay Per Click campaign, bidding top dollar on a few
keywords. They often are disappointed to find their deposits are depleted
quickly on just a few clicks. Other people bid the minimum on a set
of keywords and are upset that they receive just a handful of clicks
per day. Balancing the desire to receive traffic quickly with an economical
bidding strategy is just one area that a professional agency can help
you make the most out of your Pay Per Click Campaign.
Want to see how you can get started quickly? Fill out our Contact
Form and we'll get back to you within 24 business hours - click
here!
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