Pay Per Click marketing is a method of developing
new viewers to your product or service online. A traffic provider generates
traffic for all types of businesses, then after filtering
delivers those interested in specific types of products or services
to websites that offer exactly what the person is looking for.
very popular type of filtering is that of a search engine.
This is perhaps the most powerful, easily converted traffic that
is available for any product in any marketplace. For example,
if you were looking for the very popular “Livestrong” wrist bands
and went online to a search engine and entered that as your search,
it's highly likely that you are looking for a website that sells
that product. If you are a website owner selling that product,
this is HIGHLY PROFITABLE traffic for you.
The most exciting aspect of this type of traffic is that you know
exactly how many visitors you are going to get
for each dollar spent. So, if you are paying $0.50 for a visitor
and you spend $5,000, you know you will get 10,000 new visitors
to your website. That's an amazingly powerful
form of advertising. You wouldn't get that running
a TV ad – that's for sure!
In addition, you only pay for “UNIQUE” visitors. If
the same person finds you through the search engine twice today,
your only going to be charged once. And, you are assured that all
the visitors are relevant. You aren't going to get people looking
to buy bathing suits if your selling the wrist bands. You will
only get the TRAFFIC from the categories you TARGETED.